Objective
Design an event illustration and logo to raise awareness for Epilepsy Southwestern Ontario’s annual walk/run fundraiser. This event unites families affected by epilepsy. The logo and illustration will be used on posters, merchandise, and social media to promote the event.
Process
When designing the event title logo, I prioritized incorporating Epilepsy Southwestern Ontario’s colors for consistent branding. A rich dark purple, symbolizing epilepsy, was also integrated. To resonate with families, I chose friendly fonts to infuse cheerfulness into the design.
Emphasizing togetherness, I illustrated a brain to represent epilepsy, encircled by a purple ribbon symbolizing unity. Additionally, two hands were added to signify support. Ensuring cohesion, I utilized the same colors and design elements across all promotional materials.
