Objective
To create an advertisement for the beer labels that I created. The company that I created is called Tipsy Tales Brewing Co. and is a brewing company in London, Ontario.
Tipsy Tales enjoys creating new flavours and come out with specialty seasonal beers. Tipsy Tales goal is to also support local farmers by donating there spent grains to be used for compost or animal feed. The beer advertisement needs to be eye catching and reflects what the company represents.
Process
While creating the advertisement for Stealthy Pale Ale, I encountered challenges. My primary vision was to depict a mountain lion’s tail wrapping around the bottle, aligning with Tipsy Tales Brewing Co.’s brand and label illustration. To achieve realism, I utilized mountain lion fur texture for the tail, ensuring it didn’t obstruct essential label elements. Incorporating bright yellow for attention and urgency, I included a call to action to guide consumers on where to purchase, effectively promoting Tipsy Tales Brewing Co.
