Objective
The goal is to revamp the logo of an established restaurant and develop cohesive corporate business stationary to align with the updated branding. Furthermore, a food truck design will be created to enhance promotion of the restaurant’s fresh brand identity.
Process
For Mythic Grill, a Greek restaurant based in London, Ontario, I conducted research into Greek styles and history to ensure an authentic representation of the brand, which embraces both traditional and modern elements. Recognizing the connection between “Mythic” and “Mythical,” I developed a rebranded logo that incorporates rustic typography to evoke a mysterious yet appealing ambiance, inspired by Greece’s blue and light beige tones.
The redesigned logo for Mythic Grill enhances legibility and boldness while maintaining the restaurant’s traditional and modern Greek style. To further promote the new branding, I designed a food truck with a matching menu, utilizing darker colours as a base and lighter tone elements to make the brand stand out. The prominent logo featuring octopus tentacles reinforces the brand identity, while the menu maintains consistency with the logo’s colours and typography.
