Objective
Revamp a service company’s website, specifically Joanie’s Pastries, by redesigning its layout and content.
The focus was on creating a user-friendly interface that prominently showcases their services to boost sales. This involved redesigning the homepage along with five additional pages of the website.
![](https://cdn.myportfolio.com/76874df0-b56c-403d-b9ec-6f4d7b32e858/a01cc8b6-f6b0-450a-9a40-df62b144fd79_rw_3840.jpg?h=cf09ff7fce62e7dddd78e9cd02484ef0)
Process
When redesigning Joanie’s Pastries, I aimed to enhance brand consistency by utilizing existing brand colors more prominently throughout the webpage. I also selected typography similar to that used in the logo to maintain a cohesive brand identity.
The original homepage suffered from cluttered navigation and misplaced content, resulting in poor user experience. To address this, I removed unnecessary elements and repositioned the logo to the center, enhancing navigation clarity. Additionally, I prioritized the gluten-free certification, reflecting Joanie’s Pastries’ specialty, and organized bake goods into four main categories for easy access. Each category featured a “Shop Now” button for convenient browsing and purchasing, along with an instant contact area to streamline online orders.
Furthermore, I developed layouts for other main navigation pages, ensuring a clear and organized design on a grid system for effortless browsing.
![](https://cdn.myportfolio.com/76874df0-b56c-403d-b9ec-6f4d7b32e858/b535c51a-71b9-433f-a148-668a0c8dae3c_rw_1920.jpg?h=6a3ef4205b45ebcef815a6196b19d9be)
![](https://cdn.myportfolio.com/76874df0-b56c-403d-b9ec-6f4d7b32e858/8118c18c-b18a-42ef-a844-8bdc6bd1b7b8_rw_1920.jpg?h=e3ed5ebd5dbc3063c6c304c026700c05)
![](https://cdn.myportfolio.com/76874df0-b56c-403d-b9ec-6f4d7b32e858/91f76def-ee4f-498c-8995-67d68a952f10_rw_1920.jpg?h=7b8cac307c1943dda30cbe588d70a47a)
![](https://cdn.myportfolio.com/76874df0-b56c-403d-b9ec-6f4d7b32e858/afef0f59-0238-4aeb-b6f6-f73b6096c56a_rw_1920.jpg?h=5c03a5682d57c4f80e15ddff46235b37)
![](https://cdn.myportfolio.com/76874df0-b56c-403d-b9ec-6f4d7b32e858/30494777-3b4d-45f8-8840-4884755d6853_rw_1920.jpg?h=206317171b76f596e3e8f793d7ca6ede)
![](https://cdn.myportfolio.com/76874df0-b56c-403d-b9ec-6f4d7b32e858/476a4c68-afc6-4903-8f08-22b27f8d0ce2_rw_1920.jpg?h=e36db6028a65c2a2ee11e9cccda6e462)